Case Study: Turner Sports achieves championship-level graphics with Avid Technology

Turner Sports Delivers Championship-Level Graphics with Avid

Turner Sports, a division of Turner Broadcasting System, Inc., needed to create complex virtual graphics and enhancements across New Orleans for NBA All-Star Week broadcasts, including multiple graphics in one scene and objects placed miles from the production site. Turner Sports turned to Avid Technology’s RealSet solution, with 3DPlay and 3Designer, to overcome limitations with its previous tracking and graphics workflow.

Avid Technology implemented a complete virtual enhancement workflow that delivered fast calibration, accurate tracking, and advanced 3D graphics. The setup took only a few hours and achieved nearly 100% calibration accuracy, allowing Turner Sports to place virtual billboards, helicopters, a riverboat banner, and a Superdome logo; the new process also reduced ongoing operation from three crew members to one.

Turner Sports

Tom Sahara

Sr., director of IT and Remote Operations