Case Study: The San Francisco Giants achieve faster, more personalized fan engagement with Avid Technology

The San Francisco Giants Get Personal with Avid

The San Francisco Giants’ in-house production team, SFG Productions, needed a better way to manage the growing volume and variety of media used to create fan content across TV, radio, online video, scoreboards, and live streams. Working with Avid Technology and its MediaCentral-based video and media management solutions, the team set out to deliver more personalized experiences and keep pace with increasingly complex production demands.

Avid Technology implemented Avid Interplay | Production alongside upgraded ISIS 5000 storage engines, giving SFG Productions 96 TB of shared media capacity and faster asset-based workflows. With Avid’s tools and training from Avid Professional Services and Customer Success, the team can now instantly access media across projects, search hundreds of hours of footage more efficiently, and produce higher-quality packages faster—helping boost creativity and improve the fan experience.

The San Francisco Giants

Chris Gargano

Senior Director of Marketing and Entertainment