Case Study: Ed Sullivan Theater achieves a standout visual brand with Avid Technology

The Late Show’s Stand-out Graphics Developed with Avid

The Ed Sullivan Theater, home to The Late Show with Stephen Colbert, needed a way to create a distinctive visual brand in a highly competitive late-night landscape. The team wanted to project unique nightly content onto multiple surfaces, including the theater’s domed ceiling, but faced the challenge of managing complex live video projection in a fast-paced live-to-tape environment.

Avid Technology provided Maestro | TD Control and Maestro | PowerWall, and worked with the production team to integrate screen-switching into the Technical Director’s workflow. The solution eliminated the need for a dedicated operator, made production faster and more efficient, and gave The Late Show greater creative flexibility. As a result, vivid images could be displayed seamlessly across multiple locations in the Ed Sullivan Theater, helping the show achieve a signature look that stood out from competitors.

Ed Sullivan Theater

Jon Pretnar

Technical Director and Screens Producer