Case Study: The Futuristics achieves hit-making production agility with Avid Technology

The Futuristics From Beat Makers to Hit Makers

The Futuristics, the Los Angeles songwriting and production duo behind hits like “Bad Things” and “Fetish,” needed a flexible studio workflow that could keep up with their fast-moving, high-level production work. As they evolved from beat makers to hit makers, they relied on Avid Technology’s Pro Tools to support their creative process and help them shape polished, professional recordings.

Avid Technology’s Pro Tools gave The Futuristics the agility to work quickly and precisely, especially when editing MIDI performances, adjusting nudges and velocities, and refining the feel of each track. The duo said they had used Pro Tools for about 10 years with no need to switch, calling it essential to everything they do; their results included major commercial success such as “Bad Things,” which surpassed 2,000,000 sales, was certified Platinum twice, and earned a Billboard Music Awards nomination.

The Futuristics

Joe Khajadourian

Producer/Songwriter