Case Study: SSE Audio Group achieves reliable, plug-and-play festival sound with Avid Technology

SSE Audio Group Powers UK Festivals with Avid

SSE Audio Group needed a reliable, flexible front-of-house solution to manage the fast turnarounds, large show counts, and demanding sound requirements of major UK music festivals. To support 15 festivals including Reading, Leeds, and SW4, the company turned to Avid Technology’s Avid VENUE | Profile Systems, along with Pro Tools integration for recording and archiving performances.

Avid Technology’s VENUE systems were deployed more than 14 times simultaneously and proved dependable under heavy festival use, with no corrupted show files across the summer. The familiar interface, extensive plugin bundle, and easy Pro Tools | HD integration helped engineers work quickly and reduce extra gear needs, while the flexibility to handle touring bands’ own show files and racks made setups faster and more plug-and-play for SSE Audio Group.

SSE Audio Group

Miles Hillyard

Hire Manager