Avid Technology
232 Case Studies
A Avid Technology Case Study
Spectre needed a way to create a powerful, iconic James Bond title track while handling complex orchestration and last-minute changes efficiently. Legendary British composer Simon Hale used Avid Technology’s Sibelius music notation and scoring software from the Avid Artist Suite to arrange and orchestrate “Writing’s On the Wall,” the theme song for the film Spectre.
Avid Technology helped Hale work faster and more flexibly, moving from idea to final orchestra-ready scores in a digital workflow that felt like writing on paper. The result was the first-ever Bond song to reach number one in the UK, with over 70,000 combined sales and streams in its release week, and Sibelius also streamlined revisions, parts creation, and score delivery.
Simon Hale
Composer