Case Study: Urban Rhythm Factory achieves greater production efficiency and cross-studio compatibility with Avid Technology Pro Tools

South Africa’s Urban Rhythm Factory Is the Continent’s First to Implement Pro Tools | MTRX

Urban Rhythm Factory, the audio post-production arm of Urban Brew Studios in Johannesburg, needed a major technology refresh to maintain its reputation for cutting-edge work and improve production efficiency across nine busy studios. The team wanted better compatibility and stronger alignment across its mix, sound design, voiceover, foley, and music production workflows, and it turned to Avid Technology, using Pro Tools solutions, to support the upgrade.

Avid Technology helped URF implement a full Pro Tools overhaul, including Pro Tools | MTRX, Pro Tools | HDX, Pro Tools | HD Native, Pro Tools | HD OMNI, Pro Tools | S3, Pro Tools | Dock, and Pro Tools Ultimate. The result was a fully cross-compatible studio environment with smoother session transfer, improved workflow, and the ability to handle large, complex productions more efficiently; the new setup also became a regional first with Pro Tools | MTRX and successfully supported a 13-episode comedy series, impressing the client with high-quality output and fast turnaround.

Urban Rhythm Factory

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