Case Study: SIC TV achieves a 30% increase in TV news ratings with Avid Technology

SIC TV Builds Broadcast Graphics Factory to Engage Viewers and Lower Costs

SIC TV, Portugal’s leading private broadcaster, needed a more efficient way to create and manage graphics across its news, weather, and sports programming. Its previous mix of vendors and custom workflows was costly and fragmented, so SIC TV turned to Avid Technology and its Maestro graphics solutions to build a centralized internal graphics factory.

Avid Technology implemented the Maestro suite, including Maestro | Designer, Maestro | News, Maestro | Virtual Set, Maestro | Telestrator, Maestro | Engines, and FastServe | Playout, to unify creation and playout across SIC TV’s channels. The new workflow improved efficiency, simplified control room operations, and enabled immersive AR/VR graphics, helping SIC TV generate about 50,000 graphical items in the first month and boost TV news ratings by 30 percent in the first three months.

SIC TV

José Lopes

Director of Operations and Technology