Case Study: Seneca College enhances student experience and marketable skills with Avid Technology

Seneca Partners with Avid to Train the Next Generation of Media Industry Professionals

Seneca College, a leading media training institution in Toronto, wanted to give students broader access to up-to-date industry tools beyond the classroom while replacing an aging, costly-to-maintain media production infrastructure. Working with Avid Technology, the college expanded its long-running use of Avid Media Composer and Pro Tools through the Avid Media Campus program to address these challenges.

Avid Technology implemented a five-year Avid Media Campus agreement with flexible licensing and a tailored suite of tools, including Maestro Graphics, Avid NEXIS, and MediaCentral | Production Management, supported by partner Deltech Communications. The solution improved collaboration, enabled remote access to technology, and created a pathway for certification; Seneca also became an Avid Learning Partner, aiming to be the first in Canada to offer Avid Certification, with the expected result of stronger student skills, better employer readiness, and increased enrollment.

Seneca College

Beth Agnew

Chair, School of Media