Case Study: Selena Gomez elevates her live sound and show reliability with Avid Technology

Selena Gomez Takes Avid VENUE to a Whole New Level

Selena Gomez and her touring band needed a reliable, flexible live audio setup that could handle a fast-paced arena tour with limited rehearsal time and frequent fly-in dates. Working with Avid Technology, the team used Avid VENUE Profile Systems and Pro Tools integration to support a complex show that included live mixing, timecode, and playback-driven cues.

Avid Technology helped deliver a seamless production workflow with snapshot automation, Virtual Soundcheck, and easy show-file portability via USB. The result was a tightly integrated system that could recreate the full production for rehearsals without the band, streamline setup for new venues, and provide the reliability needed for nightly performances in front of thousands of fans.

Selena Gomez

Javier Alcaraz

Production Manager and Monitor Engineer