Case Study: Scratch Media achieves faster, seamless collaboration with Avid Technology

Scratch Media Moving at the Speed of Thought

Scratch Media, a Carlsbad-based creative agency producing award-winning video and live events, needed to upgrade its infrastructure to handle 4K/UHD media and support fast-paced collaboration across five edit bays. To stay competitive and meet client demands for higher-quality content delivered faster, they turned to Avid Technology and Avid NEXIS | PRO.

Avid Technology, with help from Avid Elite Reseller Key Code Media, introduced Avid NEXIS | PRO into Scratch Media’s editorial workflow after meetings, demos, and trials. The solution enabled multiple editors to work simultaneously, hand off projects seamlessly, and even begin editing before all media had finished uploading, helping Scratch Media work faster and smarter while gaining a competitive advantage.

Scratch Media

Kigh Sturdevan

Post Production Manager/Avid Editor