Case Study: RÚV achieves streamlined, high-impact live sports and news production with Avid Technology's Maestro | Live

RÚV and Avid Develop Seamless Live Production Workflow

RÚV, Iceland’s national broadcasting service, wanted to significantly improve the production value of its live sports, news, and other programming while keeping workflows simple, fast, and pragmatic. To address the demands of instant analysis, replays, and dynamic storytelling, RÚV turned to Avid Technology and its Maestro | Live solution.

Avid Technology implemented Maestro | Live, an all-in-one platform for live news and sports coverage that lets RÚV control action-based, data-driven UHD graphics and video playout from a single interface. The result was a more streamlined and efficient workflow, with the team able to make graphics updates live during events and cross-train across workgroups, making Avid Technology a key differentiator in RÚV’s coverage.

RÚV

Gunnar Örn Guðmundsson

Head of Technology