Case Study: RTBF achieves immersive World Cup coverage with Avid Technology

RTBF Embraces Augmented Reality for its World Cup Coverage

Radio Télévision Belge Francophone (RTBF) wanted to produce more engaging World Cup coverage for an international audience of nearly four million, but needed advanced graphics and augmented reality capabilities to elevate its broadcast. The long-time Avid customer turned to Avid Technology and its Maestro broadcast graphics solutions, including Maestro | News, Maestro | AR, and Maestro | PowerWall, to strengthen its visual storytelling and live production workflow.

Avid Technology helped RTBF create immersive World Cup graphics with real-time 3D visuals, AR overlays, and virtual studio effects. The solution supported smooth workflows, reliable live production, and rapid updates during the tournament, while enabling background titling, score displays, and player teleportation effects. RTBF said the result was a more compelling broadcast that captivated viewers and delivered seamless performance in a demanding live environment.

Radio Télévision Belge Francophone (RTBF)

Pierre Dartevelle

Technology Manager