Case Study: Miami HEAT achieves faster fan engagement and brand growth with Avid Technology

Miami Turns Up the HEAT with Avid

Miami HEAT needed a faster, more collaborative way to create fan content, manage game footage, and turn archived clips into brand-building and revenue-generating media. To support that challenge, the team worked with Avid Technology and its video, media management, and shared storage solutions, including Interplay | Production, to handle assets across multiple screens and production workflows.

Avid Technology implemented a centralized media infrastructure built around ISIS shared storage, Media Composer editing systems, and Interplay | Assist for logging, archiving, and shot selection. The result was a much more efficient workflow that let the HEAT catalog, search, and reuse clips faster than before, helping them assemble marketing packages, sponsorship content, and feature stories more quickly while expanding their in-house production capabilities.

Miami HEAT

Ed Filomia

Senior Director, Broadcast Services