Case Study: Radio Televisyen Malaysia achieves streamlined digital broadcasting with Avid Technology

Interplay | MAM Transforms Radio Televisyen Malaysia

Radio Televisyen Malaysia, Malaysia’s national broadcaster, was looking to transform into a leading digital TV broadcaster while monetizing its media assets more effectively. To do that, RTM needed a more advanced media asset management system with tightly integrated workflows, and it chose Avid Technology’s Avid Interplay | MAM, based on the MediaCentral platform.

Avid Technology implemented Interplay | MAM to connect RTM’s entire production workflow, from ingest and quality control to editing, archiving, transcoding, and distribution. The solution helped RTM quickly find, repurpose, and share content across more channels, lowering production costs and enabling faster response to new opportunities. It also supported the launch and enhancement of interactive services and channels, helping position RTM at the forefront of Malaysian TV development.

Radio Televisyen Malaysia