Case Study: Griffin Communications achieves streamlined statewide news production with Avid Technology

Griffin Communications Stays Sharp with Avid

Griffin Communications, an innovative Oklahoma broadcaster with TV, radio, web, and mobile operations, needed a better way to connect its Oklahoma City and Tulsa teams. With aging, disconnected workflows making it hard to share content and avoid duplicated coverage, Griffin turned to Avid Technology and its Avid MediaCentral-based end-to-end production workflow.

Avid Technology implemented an integrated workflow using iNEWS, MediaCentral | UX, ISIS shared storage, AirSpeed servers, and Interplay | Production to unify newsroom operations and media sharing. The result was faster access to assets, improved collaboration, remote story editing, and more efficient playout from either station, helping Griffin manage growing content volumes without additional staff while improving productivity and programming quality.

Griffin Communications

Steve Schroeder

Statewide Director of Content Operations