Case Study: Global TV achieves lower operating costs and cutting-edge graphics with Avid Technology

Global TV Delivers Cutting-Edge Graphics with Avid

Global TV, Canada’s largest media company, needed to cut operating costs, prepare for HD conversion, and refresh aging broadcast facilities while improving on-air graphics across many stations and smaller markets. Working with Avid Technology and systems integrator Applied Electronics Limited, Global TV evaluated virtual set options to solve these challenges without the expense of rebuilding traditional sets.

Avid Technology implemented its ProSet virtual studio graphics solution, later known as Maestro | Virtual Set, with remote production workflows, centralized control rooms, and custom tools like “Allocate” to move systems between studios. The result was a major workflow improvement, reduced bandwidth and labor needs, and a dramatically upgraded on-air look; Global TV reported early ratings gains and savings of millions of dollars in capital and operating expenses, with the case study citing potential savings of tens of millions across the network.

Global TV