Case Study: Sakha NBC achieves faster archive search and production with Avid Technology

Efficient Archiving Yields Valuable Creative Time for Sakha NBC

Sakha NBC, one of Russia’s largest regional TV and radio broadcasters, was struggling with a fragmented editing environment, no unified archive, and a massive collection of aging tape-based content that was difficult to find and preserve. To modernize its workflow, it turned to Avid Technology and implemented Interplay | MAM to digitize and manage its media assets.

Avid Technology delivered a fully integrated media workflow on the MediaCentral Platform, combining shared storage, metadata-based search, editing tools, archive integration, and automated file transfer to broadcasting systems. The results were dramatic: archive searches dropped from a full day to just 5–10 minutes, program preparation for archival content moved from last-minute to about two days before air, and producing 2–3 minutes of air material now takes less than an hour instead of several hours.