Case Study: Discovery Channel achieves greener, more efficient content production with Avid Technology

Discovery Goes Green with Avid Workflows

Discovery Channel needed a way to keep up with a rapidly growing volume of high-quality content while improving efficiency and reducing the environmental impact of its tape-based production process. To solve this, the channel worked with Avid Technology, using Avid Interplay | MAM and ISIS shared storage on the Avid MediaCentral platform to modernize media management and production workflows.

Avid Technology helped Discovery Channel shift to file-based workflows, improve collaboration, and centralize access to more than 2 million files. The results included 99.6% uptime, 33 HD suites operating three shifts a day, and significantly faster production—for example, work that once took two to three times longer could now be completed much more quickly. The new system also reduced physical tape usage, lowering costs and ecological impact.

Discovery Channel

Clayton Dutton