Case Study: CTV achieves captivating real-time on-air graphics with Avid Technology

CTV Delivers Captivating On-Air Graphics

CTV, Canada’s top-rated television network, needed to modernize its BNN and CP24 graphics workflow as it moved to HD in 2011. The broadcaster wanted to consolidate multiple graphics systems into one platform that could handle 19 data streams, automate production, reduce manual synchronization, and deliver live financial data on air. CTV chose Avid Technology’s solution to meet these demanding real-time broadcast requirements.

Avid Technology implemented a unified graphics platform built around HDVG+ and 3DPlay, now Maestro | TX, replacing several separate devices and custom workflows. The result was faster live data rendering, support for multiple live video feeds, and a more automated, flexible operation. CTV reduced hardware and operational costs, improved time to air, and delivered stock-ticker and financial information with unprecedented speed and accuracy, achieving a strong ROI and exceeding engineering expectations.

CTV

Richard Powrie

Project Engineer