Case Study: Carolina Panthers boost fan engagement and content production with Avid Technology

Carolina Panthers Maximize Content and Productivity with Avid Shared Workflows

The Carolina Panthers needed to keep up with exploding year-round demand for video content across broadcast, in-venue entertainment, digital, and social channels. To support that growth, the team worked with **Avid Technology** using **Avid NEXIS** shared storage and the **MediaCentral** platform to improve how it creates, manages, and repurposes media.

**Avid Technology** helped the Carolina Panthers implement an enterprise workflow that centralized media access, sped up content sharing across departments, and supported higher-end UltraHD and 4K production. The result was faster turnaround, shorter workflows, and more creative flexibility, helping the Panthers fill all 75,523 seats on game days and sell out TV sponsorships for two straight years.

Carolina Panthers

Stephen Manderville

Broadcast Content Manager