Case Study: BBC achieves streamlined regional newsroom media management with Avid Technology iFind

BBC News Streamlines Media Management with Avid iFind

BBC News needed a faster, more flexible media asset management approach for its regional newsrooms, where workflows are highly dynamic, budgets are tight, and staff often include freelancers with limited training. The BBC turned to Avid Technology’s iFind media management system and related tools to support live news production, ingest, editing, and playout across multiple sites.

Avid Technology implemented a standardized iFind-based workflow integrated with newsroom systems and Quantel sQ servers, enabling automation while preserving user control for editors and producers. The result was a consistent operation across 13 regional sites, centralized training and support, and a system that has remained on air for 10 years, delivering cost-effective, professional output and strong return on investment.

BBC