Case Study: Fenerbahçe Sports Club achieves cost-effective HD sports production with Avid Technology

Avid’s Game-changing Integrated Graphics Solutions Streamline Sports Production for Fenerbahçe Sports Club

Fenerbahçe Sports Club, a major Turkish multi-sports organization, needed to upgrade its growing sports content operation from SD to HD as its output expanded from a few weekly programs to daily TV and web production. The club wanted a more creative, efficient, and cost-effective workflow, and turned to Avid Technology for an integrated HD production solution.

Avid Technology implemented an end-to-end HD workflow built on the Avid MediaCentral platform, including MediaCentral | UX, Interplay | Production, Maestro | News, PlayMaker, Media Composer, AirSpeed | 5500, and related storage and production tools. The new system improved content quality, enabled collaboration and automation, reduced operating costs, stayed within budget, and increased advertising revenue, while also giving Fenerbahçe a scalable foundation for future cloud-based workflows.

Fenerbahçe Sports Club

Mesut Koygun

Technical Manager