Case Study: Primal Scream achieves compact, reliable live sound on tour with Avid Technology

Avid VENUE | S3L Powers Primal Scream's 2013 World Tour

Primal Scream needed a compact, reliable live mixing solution for its 2013 world tour, where gear space was tight and the band was traveling by bus, car, truck, and plane. Front of house engineer Michael Brennan turned to Avid Technology and the Avid S3L System, looking for a powerful console that could fit into limited touring space while still delivering consistent, high-quality mixes.

Avid Technology’s S3L System, with Avid VENUE Software and integrated AAX plugins, gave Brennan a modular, easy-to-transport setup that was quick to deploy and compatible with his existing show files. The result was faster setup, lower shipping and transport costs, more seating room in venues, and reliable performance across more than 700 shows, while Avid’s global support and workflow tools helped Primal Scream achieve studio-quality sound live.

Primal Scream

Michael Brennan

Front of House Engineer