Case Study: DHX Media achieves streamlined content management and distribution with Avid Technology

Avid Powers Content Management and Distribution for DHX Media

DHX Media, a leading creator, producer, and broadcaster of family entertainment, needed a more efficient way to manage its massive archive of 11,000+ media assets and outdated folder-based workflows. The company struggled with time-consuming media searches, high-bandwidth full-res access, disconnected databases, and complex transcoding and frame-rate conversion issues. To solve these challenges, DHX Media turned to Avid Technology and its Avid MediaCentral platform, including Interplay | MAM.

Avid Technology implemented a fully integrated media asset management workflow that connected storage, transcoding, metadata, and distribution in one scalable system. The result was a streamlined production process where teams could use low-res proxies, track all versions from a single source, and work more efficiently across the library. DHX Media reported faster project start times, improved productivity, and a flexible foundation for future growth and global expansion.

DHX Media

Matthew Haliniak

Vice President of Distribution Operations