Case Study: Express TV achieves a fast, reliable on-air launch with Avid Technology

Avid Helps India's Express TV Go On-air Fast

Express TV, a new 24/7 news channel in Andhra Pradesh, needed to launch quickly with a reliable newsroom and broadcast workflow that could support fast-paced reporting, collaboration, and round-the-clock operations. The channel chose Avid Technology, along with Real Image Media Technologies, to build an end-to-end setup using Avid newsroom, editing, storage, and playout tools.

Avid Technology implemented an integrated workflow with iNEWS, NewsCutter, Media Composer, Interplay, ISIS shared storage, AirSpeed 5000, and iNEWS | Command, plus on-air graphics tools, enabling desktop, cloud, and newsroom-based editing and fully redundant playout. The result was a smooth, rapid launch from inception to on-air, with staff quickly adapting to the system and Express TV gaining a cost-effective, efficient, and highly reliable 24/7 broadcast operation with multiple fail-safe layers.

Express TV

Gopal Rao

Chief Technology Officer