Case Study: betevé achieves faster, more engaging news branding with Avid Technology graphics tools

Avid Graphics Solutions Boosts betevé’s Audience Engagement with Compelling Visual Content

Spanish broadcaster betevé, which serves Barcelona across TV, radio, and the internet, needed to replace obsolete newsroom graphics technology and improve branding as it shifted from linear broadcasting to digital and streaming delivery. To meet the demands of 24-hour local news and faster, more flexible production, betevé turned to Avid Technology and its graphics and newsroom workflow tools.

Avid Technology implemented Maestro | News, Maestro | TX, and a tightly integrated MediaCentral-based workflow to create, manage, and distribute high-resolution news and branding graphics across platforms. The result was faster turnaround, easier collaboration, simplified production, and sharper on-air visuals, helping betevé deliver engaging news in record time while improving overall brand consistency and viewer experience.

betevé

Jordi Colom

Technical Manager