Case Study: Nagoya Broadcasting Network achieves connected 4K production and new revenue opportunities with Avid Technology

Avid Everywhere Powers First 4K Editing Suite at Nagoya Broadcasting in Japan

Nagoya Broadcasting Network (NBN) wanted to become a leader in next-generation broadcasting and extend its 4K and HDR production capabilities from the studio into the cutting room. To do this, the broadcaster needed a more efficient way to handle 4K editing in-house rather than outsourcing it, while also keeping its HD and new 4K workflows connected.

Avid Technology provided the solution with Avid Media Composer, Avid Artist I/O (formerly DNxIQ), Avid NEXIS shared storage, and the Avid MediaCentral platform. This created a connected 4K workflow from capture to final finishing, let NBN share assets across HD and 4K suites, and made editing feel similar to its existing HD process; as a result, NBN became the only 4K editing facility in the Tōkai region and began positioning the suite for new revenue through external hires and expanded production services.

Nagoya Broadcasting Network

Hirotaka Tsutsui

Deputy Manager of the Technology Strategy Department