Case Study: Al Ghad Al Arabi TV achieves 24/7 multi-platform news delivery with Avid Technology

Avid Everywhere Helps Al Ghad Al Arabi TV To Realise Big Ambitions

Al Ghad Al Arabi TV, Egypt’s first privately owned news broadcaster, needed to transform a half-built production center in Cairo into a full 24/7 news operation, while also supporting social media distribution, staff training, and a tight budget and timeline. Working with Avid Technology, the channel used the Avid MediaCentral platform with tools such as iNEWS, Media Composer, ISIS shared storage, and other integrated systems to replace its limited infrastructure and enable a pan-Arab news workflow.

Avid Technology helped deliver a multi-location, file-based newsroom and production environment with faster ingest, shared access to content, improved redundancy, and streamlined publishing to web, mobile, and social channels. The solution was completed and went live in October 2015, increasing collaboration, storage capacity, and distribution speed, while also giving Al Ghad Al Arabi TV trained staff and international-standard workflows to compete more effectively in Egypt’s crowded news market.

Al Ghad Al Arabi TV

Abdul Latif El Menawy

Chief Executive and Managing Director