Case Study: Qatar TV achieves a world-class integrated broadcasting workflow with Avid Technology

An International Network on the Cutting Edge

Qatar TV, an international Arabic broadcaster, needed a more efficient way to manage its growing media assets and produce high-quality news and entertainment content while strengthening its position in the Middle East. To meet these challenges, Qatar TV chose an end-to-end Avid workflow built on the Avid MediaCentral platform and Avid Everywhere, with support from Avid Professional Services.

Avid designed and implemented an integrated media enterprise solution covering ingest, editing, newsroom management, storage, and audio post-production. The new workflow streamlined Qatar TV’s acquisition, production, distribution, and archiving processes, improved collaboration, and helped the broadcaster handle a massive content volume with greater efficiency. Avid also enabled Qatar TV to meet its go-to-air deadline and operate at a level comparable to top global broadcast networks.

Qatar TV

Mohamad Fares

Head of Broadcast Technology