Case Study: Alessandro Magri achieves a streamlined, analog-like workflow with Avid Technology

Alessandro Magri Hits the Gas with Avid

Alessandro Magri, an Italian producer, arranger, musician, and Apple Certified Master Trainer, needed a more flexible, hands-on way to control his music production workflow across Logic Pro and Pro Tools on multiple networked Macs. Before using Avid Technology, he relied on two separate control surfaces, which took up space and added complexity to his setup.

Avid Technology’s Artist Series—especially Artist Mix and Artist Control with EuCon integration—gave Alessandro one customizable surface to manage levels, pans, commands, and even multiple applications at once. He said the setup improved his workflow, reduced clutter and confusion, and delivered a more analog-like experience; as a result, he could control everything from one surface and make “more music.”

Alessandro Magri

Alessandro Magri

Producer, Arranger, Musician