Case Study: Gamer World News achieves immersive, high-engagement gaming coverage with Avid Technology

3D Environments and Immersive Content Fuel Gamer World News’ Growth

Gamer World News, a fast-growing premium eSports and online gaming network, needed a way to capture gamers’ attention with sophisticated, interactive visuals across multiple platforms while keeping startup infrastructure costs low. To stand out from typical green-screen productions, the company turned to Avid Technology’s Maestro | Virtual Set and Xync 2.0 camera tracking, along with Avid Media Composer | Ultimate for editing.

Avid Technology’s virtual studio solution enabled Gamer World News to create immersive 3D environments without building physical sets, making it possible to produce 160 pieces of content in a 48-hour shoot window. The result was a stable, flexible workflow that supported more than a million views, a 35% retention rate, and a 90% completion rate, while helping the network deliver polished, high-engagement content efficiently.

Gamer World News

Gayle Dickie

Chief Executive Officer and Executive Producer