Case Study: Roberts Metal Packaging refreshes its brand and rises to No. 1 with Avid Creative

Roberts Metal Packaging reaches No. 1 in the UK within a year with Avid Creative

Roberts Metal Packaging, a manufacturer of metal packaging products, faced the challenge of an outdated brand that was missing opportunities in the consumer marketplace. They needed to reposition themselves to highlight their design expertise and innovation, particularly for toiletries and grooming products. They engaged Avid Creative for a brand and website redesign.

Avid Creative designed a new brand identity for Roberts, including a stylized logo inspired by the twisting motion of a metal screw cap. The solution also included a new website, marketing literature, and exhibition materials. As a result, Roberts moved to the number one spot as the UK's leading metal packaging manufacturer within a year of launching the new brand.

Roberts Metal Packaging