Case Study: CNIguard achieves global growth in utility asset protection with Avid Creative

CNIguard expands into the US and wins major utility contracts with Avid Creative

CNIguard, a small London startup, developed a unique sensing system to protect underground utility networks but needed an effective communications strategy to reach a massive global market, particularly in the US. They engaged the vendor Avid Creative for branding and website design services to help them scale.

Avid Creative developed a comprehensive strategy, designing a logo incorporating a stylized American eagle to appeal to the core US market, a new website, product brands, and explainer videos. They also launched SEO, social media, and email campaigns to widen reach. As a result of this work by Avid Creative, CNIguard established a US office, increased personnel, and won major contracts with large utility companies.

CNIguard