Case Study: Shure creates a state-of-the-art experience center with AVI-SPL

Shure opens a state-of-the-art experience center in early 2018 with AVI-SPL

The customer, Shure, sought to create a state-of-the-art demo facility, the Shure Experience Center, to showcase its professional audio and collaboration products for the enterprise market. Their challenge was to build a destination with a high "wow factor" that would demonstrate these solutions within realistic working environments. To bring this vision to life on time and on budget, Shure entrusted the integration to vendor AVI-SPL.

AVI-SPL implemented a versatile solution featuring Shure's Microflex microphones and IntelliMix processors, integrated with technology from partners like Cisco and Biamp across multiple demo rooms and a central Hub. The result was a highly successful center that opened to rave reviews, allowing clients to effectively evaluate products in realistic settings. Staff were comfortable and productive from day one thanks to the standardized, user-friendly systems. AVI-SPL ensured a smooth launch with dedicated on-site support and was praised for its truly collaborative effort throughout the project.

Shure Experience Center