Case Study: SeaWorld creates an immersive, eco-friendly jellyfish experience with AVI-SPL

SeaWorld launches a first-of-its-kind jellyfish experience in March 2025 with AVI-SPL

SeaWorld, a global leader in marine-life theme park experiences, faced the challenge of creating a new, captivating, and first-of-its-kind animal exhibit to connect guests with jellyfish in an unprecedented way. They partnered with AVI-SPL to develop an immersive and eco-friendly audiovisual solution utilizing technologies like Q-SYS and digiLED.

AVI-SPL designed and implemented a multi-sensory experience featuring a 360-degree curved video wall, layered audio soundscapes, and synchronized lighting. The energy-efficient digiLED ZEUS system was selected specifically to protect the live jellyfish by emitting low heat. The result is a highly popular attraction where guests linger and queue to see the exhibit, creating a new benchmark for themed entertainment and sparking further collaborations between AVI-SPL and SeaWorld.

SeaWorld