Case Study: Arizona Biltmore achieves $45,000 year-over-year increase in wine sales with Avero

Increase Specific Item Sales with Staff Incentives

At the Arizona Biltmore’s Wright’s Restaurant (a Waldorf Astoria Resort), manager Dolan Olson needed a way to motivate his competitive serving team to increase wine sales. He partnered with Avero, a hospitality analytics provider, to develop a program that would track and drive server performance.

Using Avero’s reporting, Dolan ran a staff contest that tracked incremental glass and bottle sales by server, posted daily standings, and rewarded weekly and monthly winners. The program boosted participation and resulted in a $45,000 year‑over‑year increase in wine sales from Oct 10 to Dec 31, 2014, and Dolan continues to rely on Avero’s insights to sustain the gains.

Arizona Biltmore

Dolan Olson

Restaurant Manager