Case Study: FatTail achieves scalable deal-based programmatic transactions with Avenga’s AdBookPSP

FatTail launches AdBookPSP with Avenga, delivering 5 platform components

FatTail, a company specializing in programmatic advertising, partnered with Avenga to build a new supply-side platform (SSP). Their challenge was to create a first-of-its-kind SSP, AdBookPSP, designed specifically for deal-based transactions, which required overcoming integration hurdles with Prebid and Google Ad Manager to pass through all relevant bid data.

Avenga designed and built the complete AdBookPSP solution, which included a custom ad exchange, a Prebid adapter, and a dedicated lab environment for testing. This allowed FatTail to successfully launch the platform for client use, enabling simple and scalable private auctions and ensuring stable, high-performance operations for their deal-based programmatic transactions.

FatTail