Case Study: a leading OTT video-streaming publisher achieves greater control over ad monetization with Avenga's custom AdTech stack

a leading OTT video-streaming publisher builds a custom AdTech stack in 18 months with Avenga

A leading OTT video-streaming publisher in Asia partnered with Avenga to overcome its lack of control over advertising technology and its reliance on third-party tools. The client's challenge was to build its own proprietary AdTech stack to create a secure, walled garden for managing and monetizing its first-party data.

Avenga designed and built a custom AdTech stack that included a self-serve ad platform, an ad server, a data lake, and a customer data platform. The delivered MVP provided the client with a solid foundation to internally test, run, and manage targeted ad campaigns, giving them full control over their advertising operations and data use on their own terms.