Case Study: Nationwide Building Society strengthens member engagement with AVC Immedia's Nationwide Live radio service

Nationwide Building Society expands Nationwide Live to 600+ branches with AVC Immedia

Nationwide Building Society, one of the UK's largest financial institutions, sought to enhance member and staff engagement across its 600 branches. Their challenge was to create a unique in-branch radio experience that would connect their community with relevant and engaging content. To address this, they partnered with vendor AVC Immedia for a radio and audio solution.

AVC Immedia launched "Nationwide Live!", a presenter-led live radio channel featuring music, community stories, and brand information. This solution successfully enhanced the in-branch experience, expanding from one branch in 2016 to all 600. The service significantly improved staff engagement year-on-year and strengthened connections with members, making them feel like part of the Nationwide family.

Nationwide Building Society