Case Study: IKEA brings its Wonderful Everyday brand to life with AVC Immedia's in-store audio solution

IKEA’s 18-year audio partnership with AVC Immedia transforms the in-store experience

IKEA needed to bring its "Wonderful Everyday" brand proposition to life through its in-store audio across its UK stores. To meet this challenge, the company partnered with vendor AVC Immedia.

AVC Immedia developed a 360° in-store audio solution featuring a deep and varied music catalogue and quirky Swedish voiceovers to create a unique and wonderful feeling. The solution was so successful that customer and co-worker feedback was hugely positive, transforming the sound of IKEA stores into a space that could only be IKEA. The long-term success and impact of the solution is demonstrated by AVC Immedia's partnership with IKEA, which has lasted 18 years and continues to evolve.

IKEA