Case Study: XXL becomes more data-driven and personalized with Avaus

XXL implements 40+ automations in 11 weeks with Avaus

The customer, XXL, a major Nordic sports retailer, partnered with Avaus to support its ambition of becoming more data-driven and personalized. The challenge was to build a foundational framework to manage customer communications effectively and begin their journey toward greater personalization.

Avaus implemented a solution consisting of three main parts: developing automated marketing campaigns, defining a Customer Lifetime Management (CLM) framework, and creating a company-specific GenAI tool for content. The results delivered in just 11 weeks included building 4 use cases across 4 markets, implementing over 40 automations, and launching the custom AI tool for copy creation and translation.

XXL