Case Study: Viking Line achieves data-driven growth with Avaus

Viking Line boosts tax-free spend 5.5% with Avaus

Viking Line, a major ferry operator with over 5 million annual passengers across the Nordic region, faced significant challenges in becoming data-driven following the pandemic. They lacked a unified view of customer data, had limited ability to measure marketing impact, and relied on manual processes. They partnered with Avaus to initiate a strategic program to develop these capabilities and build a composable Customer Data Platform on Google Cloud.

Avaus implemented over 110 automated marketing processes powered by AI models, activating data across five channels. This solution delivered several million euros in incremental annual revenue, including a 5.5% higher average spend on targeted tax-free sales and a ~20% improvement in media efficiency. The payback period for the initiative was achieved within approximately 18 months. Avaus helped Viking Line establish a robustly data-driven culture and a scalable technical foundation for future growth.

Viking Line