Case Study: Telia Finland selects a CDP for real-time activation and cross-channel orchestration with Avaus

Telia Finland selects a CDP with Avaus in 14 weeks

Telia Finland faced challenges with omni-channel marketing due to siloed, channel-specific systems and teams. This resulted in a fragmented view of customers and limited ability to use data across channels, with audience management remaining an ad-hoc task dependent on IT and analytics. Avaus was engaged to help select a Customer Data Platform (CDP) to address these issues.

Avaus conducted an RFI and RFP process, selecting a final vendor in 14 weeks. They designed a proof of concept to test the chosen CDP solution against defined use cases. The expected impact includes better return on marketing investment through improved data and targeting, shifting audience management capabilities to marketers, enabling real-time targeting across channels, and achieving a shorter time to market for new campaigns.

Telia Finland