Case Study: Telia Finland boosts efficiency and personalization with Avaus content automation

Telia Finland cuts content production time by 70% with Avaus

Telia Finland, a leading Nordic telecom and TV services provider, faced challenges with inefficient and non-scalable marketing content creation. Their traditional process of building each asset from scratch limited their ability to deliver personalized customer experiences. To address this, Telia partnered with Avaus to transform its marketing content creation and distribution process.

Avaus implemented a content automation solution that used customer data and templates to auto-generate personalized content. This approach included a successful pilot that created 12,000 unique versions of a single email. The solution boosted efficiency, reducing content production time by up to 70%, and is projected to play a crucial role in helping Telia achieve an EBITDA increase of at least 2%.

Telia Finland