Case Study: Telia Finland achieves 12 MSEK incremental annual revenue with Avaus Growth Hacking

Telia Finland boosts revenue by 12 MSEK with Avaus

The customer, Telia Finland, faced a challenge where its CRM team had identified valuable customer-centric use cases but lacked the time to implement them and needed a kick-start to transform into a more agile way of working. To address this, the vendor Avaus initiated a project using Growth Hacking practices.

Avaus collaborated with Telia to form a cross-competence "Rev team" that implemented tests and automations. This solution generated over 12 MSEK in incremental annual revenue and improved sales conversion rates by 85-200% compared to a control group, providing Telia with a stepping stone for a broader agile transformation.

Telia Finland