Case Study: Savencia boosts customer loyalty and data-driven marketing with Avaus

Savencia reduces hard bounce rate from 10% to 1% with Avaus

Savencia, a German market leader for cheese specialties, faced challenges with a disorganized customer service system, no central data storage, and an inability to personalize marketing or prove the business impact of its digital activities. To address this, the company partnered with vendor Avaus for a marketing technology and architecture overhaul.

Avaus implemented a CRM system and a marketing automation solution, integrating them with web forms and a chatbot. They developed processes to improve data quality and ensure GDPR compliance. The results included reducing duplicate CRM records to zero, slashing the email hard bounce rate from 10% to under 1%, and achieving a customer service speed rating of 9.6/10. A proof of concept also yielded a 128% increase in homepage engagement and a 380% increase in e-commerce link clicks, equipping Savencia with a scalable, data-driven marketing foundation.

Savencia