Case Study: Sanoma advances marketing automation maturity and roadmap with Avaus

Sanoma identifies 30 marketing automation development items with Avaus

The customer, Sanoma, sought to assess the maturity and strategic role of its marketing automation platform within its broader technology landscape. Partnering with vendor Avaus, the challenge was to identify quick wins and define a future roadmap to maximize the platform's potential for growth.

Avaus conducted a five-week project involving a series of workshops to analyze both operational and technical aspects. The solution provided Sanoma with a clear current state assessment, a defined target state, and a detailed roadmap containing approximately thirty development items. This equipped Sanoma with tools for enhancing process efficiency and planning the future development of its martech stack in line with its business objectives.

Sanoma