Case Study: POP Vakuutus improves retention and customer centricity with Avaus

POP Vakuutus builds a customer-centric retention roadmap in Q4/2021 with Avaus

The customer, POP Vakuutus, a fast-growing Finnish insurance company, faced the challenge of understanding its current maturity in customer churn management. They needed an outside perspective from vendor Avaus to analyze their situation, incorporate the customer's point of view, and find ways to improve retention.

Avaus conducted a current state analysis and provided a roadmap for POP Vakuutus to transform into a customer-centric organization. The solution included a framework focusing on three key development areas, a KPI framework, and a list of potential use cases. As a result, POP Vakuutus became better equipped to execute its strategy and gained a clear, multi-year plan with concrete actions to improve customer retention.

POP Vakuutus