Case Study: Outokumpu creates a marketing data vision in five weeks with Avaus

Outokumpu builds a marketing data vision in 5 weeks with Avaus

Outokumpu, a global stainless steel manufacturer, sought to develop a strategic vision for its marketing data to move beyond basic digital capabilities. Their challenge, as presented to vendor Avaus, was to understand what data they had, what they would need in the future, and how it could be used to solve business problems and create new opportunities.

Avaus implemented its hypothesis-driven methodology, including Data x Algo x Action, in a five-week fully remote project. Through intensive collaborative workshops, Avaus delivered a comprehensive Marketing Data Vision that included the current state of data, a target capability state, prioritized use cases, and a three-year roadmap. The result was an ambitious yet pragmatic strategy that Outokumpu could immediately use to facilitate internal development discussions, with leadership concluding they "could not have been this innovative" without Avaus.

Outokumpu